Here at Cove, we use our business as a force for change. This is in addition to our regular business goals that drive revenue and provide us with resources we need to do other things. It is part of our efforts to find greater meaning in our day-to-day activities and to bring a sense of satisfaction that we are driven by something more than money and profits. Yes, we offer insurance leverage advice, but we also wish to leverage our ideals.
In the past, we did not have a clear focus on our objectives and gave to charity when we were asked to. From there, we started experimenting with bigger impact events such as our charity run. This was the genesis of founding our Cove Run for MPS that we operated for 3 years. We raised money for a worthy cause and were actively engaged in our community, which was extremely rewarding.
Since then, our desire has been to become more intentional in our efforts—to become more aligned between our business and our philanthropic and personal ideals. Using our business as a force for change lead us to discover other businesses that have the same aspirations but are much further along that path than we are. Each step we take along the way uncovers new possibilities to use our business to positively impact our community (both socially and environmentally), in addition to supporting ourselves and the families connected to Cove.
You can read more about specific initiatives and supported causes that we are involved with in the following pages. If you would like to get involved, we invite you to call us.