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Cover Advisors

1% For People

We created 1% For People to demonstrate our deep commitment to the importance of helping people reduce stress and find happiness. There are three aspects of developing true happiness: Virtue, Concentration, Discernment.

The first aspect of Virtue is grounded in generosity. By developing generosity through 1% For People, we help ourselves by helping others – build goodwill, compassion, empathy, and equanimity for those things that cause suffering that we can’t control.

We believe that the biggest impact we can have in changing lives in a positive way is through our business. We think all businesses should join in!

1% For People is a fund we set up through the Charitable Impact Foundation (CHIMP), a Canadian Registered Charity, that allows us to give to individual charities using a single administrator. It gives us transparency with respect to our gifting and allows others to join in our causes with the security, compliance regulation, and administrative expertise of a large foundation.

Within our 1% For People initiative, we have identified three causes we directly support:

  • financial support of Theravada Buddhist Meditation teachers and practitioners
  • education about, and the support of, the practice of meditation
  • micro lending to individuals in the area of solar power generation and clean water initiatives through KEVA

1% for People provides funding for individuals and organizations to promote self sufficiency, learning, and practices that lead to greater happiness and security on an individual and community basis.

Cove pledges to donate 1%of sales each year to individuals and organizations dedicated to these three areas of interest. We believe that 1% For People translates into 1% for Wisdom that benefits everyone and our environment.

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