The Start of Doing Insurance Right
At Cove, it’s never about the profit. It’s about helping people and our communities by creating Space to Breathe. We help people protect themselves and their families from financial hardship when the unimaginable strikes. And it all started in 1990, when our founder, Bernie Geiss, decided he wanted to do insurance differently by creating an independent insurance brokerage agency that prioritizes transparency, accountability, and education. He wanted to refrain from using the high-pressure sales tactics taught in the insurance industry filled with complicated jargon, hard to understand products, and a culture of selling based on fear rather than helping people make important decisions they can feel good about. Thus, Cove Continuity Advisors was born.
Cove’s credo to doing insurance right has been developed by using a critical and objective approach to insurance advice and product selection that’s different from everyone else in the industry. It’s simple—we start by understanding our clients’ needs and wishes. Then, we go through a process of thorough planning so that our clients can understand insurance and buy insurance, not out of fear, but because they genuinely see and want the benefits that the products can deliver. This approach places the importance of respecting people and relationships over one-and-done business transactions. So whether you’re a family that’s looking for security in life through insurance services and planning or a professional or business looking to maintain continuity of assets or wealth, we have your best interests in mind and at heart.
Using Business as a Force for Good
Cove’s journey has grown from one person to a team of passionate people dedicated to Cove’s Right Way Path of professional excellence while aiming for something much higher in our work, which is using our business as a force for good. In addition to taking a unique approach to doing insurance, our business model is also emphasized on making a positive impact in this world by contributing to and participating in social and environmental causes. Cove is proud to be the first certified B-Corp insurance-related company in Canada in 2016, the first five registered Benefit Companies in BC in 2020, a member of 1% For The Planet, and we have also started a fund called 1% For People to fund action to solve social challenges faced by people in our community.
Creating Space to Breathe
Ultimately, we’re here to dismantle the stigma that people have of the insurance industry. For us, our measurement of success is being able to provide our clients with the right insurance products and advice that can stand the test of time. We have helped thousands of everyday professionals, successful entrepreneurs, new families, retired investors, and small and large family enterprises find the right insurance plans that fit their needs. At Cove, it’s not about pressuring our clients to take a product that might not be in their best interest. It’s about providing peace of mind through excellence and care in the delivery of insurance services and products. It’s about creating Space to Breathe.