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Cove Honored as Best for Workers 2018

Cove Continuity Advisors Inc. was recognized for creating the most positive impact for their workers based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the Medium digital publication produced by B Lab, at

Cove is honored in the Best For Workers list, which includes businesses that earned a Workers score in the top 10 percent of more than 2,400 Certified B Corporations on the B Impact Assessment. The assessment measures a company’s impact on its workers, community, customers and the environment. To certify as B Corporations, companies like Cove must complete the full assessment and have their answers verified by B Lab.

The Workers section of the B Impact Assessment assesses the company’s relationship with its workforce. It measures how the company treats its workers through compensation, benefits, training and ownership opportunities provided to workers. The category also focuses on the overall work environment within the company by assessing management/worker communication, job flexibility, corporate culture, and worker health and safety practices. Honorees scoring in the top 10 percent set a gold standard for the high impact that business as a force for good can make on employees around the world. Cove made the list thanks to exceptional practices like Healthy Workplace Environment, Compensation Structure, and Inclusive Practices and Policies.

The 185 Best For Workers companies come from 58 different industries and 20 countries. B Lab simultaneously released separate lists recognizing B Corporations as Best For The World Overall impact, Best For Environment, Best For Customers, Best For Governance and Best For Community, which can be found at In the fall, B Lab will release the Best For The World: Changemakers and the Best For The World Funds lists.

In 2016, Cove became the first registered insurance-related business in Canada to become a B Corp business in recognition of its high standards of verified social and environmental performance, public transparency, and legal accountability. As Continuity Planners, we are leaders in our field, making planning the underpinning of everything we do. As an insurance brokerage agency, we provide products from all major Canadian insurers. We stand for good value (a balance of price + quality), but we also stand for good stewards, of both the earth and to each other.

“We want our business to be a force for good,” explains Geiss, “and this includes the way we do business in a traditional industry like insurance and financial services.” Cove Continuity Advisors is so focused on enhancing its social and environmental footprint that the business has its own Impact Planning Services division, helping other businesses discover their path to greater impact. “Aside from being fiercely committed to social and environmental activism, we place
great importance on our client relationships,” confirms Geiss. Additional 2018 Best For Workers honorees include Gardener’s Supply Company; Namasté Solar; Chandos Construction; and Network for Good.

“With the rise of anger at a system that feels rigged, people are hungry for companies like Cove, who are changing the system by building businesses that seek to create the greatest positive impact, ” says Jay Coen Gilbert, co-founder of B Lab. “Best For The World is the only list of businesses that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance. As
consumers, talent and investors increasingly demand transparent, values-aligned businesses to buy from, work at, and invest in, companies will need to not just be the best in the world but the best for the world. Not just to be nice—but to be the most successful.

Close to 1,000 Certified B Corporations were named 2018 Best For The World Honorees, including Patagonia; King Arthur Flour Company; Green Mountain Power; and the United Kingdom’s Charity Bank. Fifty-two countries are represented, including Denmark, India, South Africa and Taiwan. The selection criteria for Best For The World honorees are available at

Today there are more than 2,400 Certified B Corporations across more than 150 industries and 50 countries, unified by one common goal: to redefine success in business. Any company can measure and manage social and environmental performance at

Cove Continuity Advisors Inc. is a boutique Continuity Planning, Impact Planning and Insurance advisory firm serving Canadian business owners, enterprising families, investors and successful professionals in BC, AB, ON and QC. With over $1 billion of Life, Disability and Critical Illness insurance inforce, Cove, a Certified B Corp, is committed to using its business as a force for good and for the benefit of all its stakeholders including its employees, clients, partners, community, indigenous peoples and the environment.

B Lab is a nonprofit organization that serves a global movement of people using business as a force for good. Its vision is that one day all companies compete not only to be the best in the world, but the best for the world and society will enjoy prosperity for all for the long term.

B Lab drives this systemic change by 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing benefit corporation legislation to give business leaders the freedom to create value for society as well as shareholders; 3) helping businesses measure, compare and improve their social and environmental performance with the free B Impact Assessment; and 4) driving capital to impact investments through use of its B Analytics and GIIRS Ratings platform.

For more information, visit

B the Change is a Medium publication, produced by B Lab in collaboration with the community of Certified B Corps and the movement of people using business as a force for good.

B the Change exists to inform and inspire people who have a passion for using business as a force for good in the world. Because we believe that storytelling is an essential element in the transformation of business and society, we commit ourselves to tell the most compelling stories possible to the largest audiences possible to propel the movement of business toward its destiny as a powerful force for good. We want to dramatically broaden and deepen engagement with entrepreneurs, managers, employees, investors and citizens in one of the most important discussions of our time.

Read all B the Change stories at

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