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Cover Advisors


Welcome Alex and Shanna To Cove

Alex and Shanna took a trek from another province to get to where they are now in Cove. They’ve happily settled into North Vancouver life now and also in their jobs as a Continuity Planner (Alex) and Associate Advisor (Shanna). We took some time to interview them so we can all get to know them a little better!

You two have a very interesting journey before coming to Cove. You didn’t start your careers originally in BC. Care to share your journeys?

Alex: We both worked for the Government of Alberta in Corrections before working here at Cove. I spent 3 years working in the jails before moving to the community as a Probation Officer for about 7 years.

Shanna: I worked over 10 years in community corrections. However, Alex and I both knew that working for the government long-term wasn’t what we wanted to do. We took our annual summer trip to BC to see family in 2020 and spent a couple of weeks in North Vancouver with Bernie and Christie, as they’re my uncle and aunt. We had an incredible time traversing the trails, soaking in nature, and also understanding more about Bernie and Christie’s business, Cove. When Alex and I drove back home to Edmonton, we just both had a moment where we stared at each other, knew what we were thinking, and both said, “why the hell are we still living in Edmonton?”

Alex: Yeah, we both knew that we were looking for something new, and from talking with Bernie and Christie, we really felt aligned with all the values they had for Cove. We intensely studied for the LLQP, which is the license for selling life insurance, so that we could start our new path in insurance right away.

That’s quite the journey and I’m sure it wasn’t an easy decision!

S: It definitely wasn’t easy but being able to live in North Vancouver with all of nature as your backyard definitely made the decision easier haha.

A: That’s true. We live right at the base of Lynn Canyon so we spend a lot of time there!

S: Yeah, and what’s also amazing is all the people who message me on social media about how they’re inspired by my story in uprooting my life to somewhere else doing something completely different!

It is a truly inspirational feat! Why were you drawn to working at Cove?

S: Bernie and Christie started the company from the ground up, so you could see how they really cared about their business. And coming from a manager position, I knew it was important to enjoy work every day, and when I saw that here at Cove, I knew I could fit in this environment.

A: We got to see how Bernie and Christie worked. You can truly see how well they work together and how much they enjoy what they do. Also, being a B Corp, and standing for using business as a force of good was something that wasn’t prominent in our work in the government.

Why is joining a family business important to both of you?

S: In a family business, the commitment level, care for the business and people around you, and desire to see everyone succeed really shows. We also have this opportunity to be the next people to continue moving the business forward.

A: Agreed. We know how important this business is to Bernie and Christie. We’re not just in any business. We’re in a family business and we want to continue the business legacy, along with Nikki, Bernie and Christie’s daughter.

Tell us a little more about what you do here at Cove.

A: I’m a Continuity Planner, so I do planning and analysis to help identify gaps in coverage and how to best fill those gaps. My work involves a lot of attention to detail and I’m often working behind the scenes. I also work closely with the insurance carriers and banks to coordinate the loan facilities here at Cove.

S: I’m a new Advisor, and help families, new parents, professionals analyze their insurance needs and help them build a plan that are best suited for them. I basically get to meet the clients, know the clients, figure out what are their risks, Alex puts it all on the paper, and I come back to them to present the plan.

What do you like most about your job?

A: I like working on a collaborative team where everybody gets to do what suits their personality. We use the Kolby A Index to figure out what our strengths are, and that means we all end up being responsible for duties that we’re best at performing and enjoy doing.

S: I like the client interaction and the teaching aspect of my job – a lot of people who come to me don’t know much about insurance. I know that it’s not the most exciting thing to talk about, but it does provide tremendous help in the long run for people in their worst times. I like being able to teach them, whether it’s person-to-person interactions, or even through my Instagram and LinkedIn!

I love how you’re using your social media platforms to help spread insurance knowledge to a greater network of people out there! What does “Space to Breathe” mean to you?

A: For clients, it’s the peace of mind that their risks are covered – i’s are dotted, t’s are crossed – so that if anything happens, they have the protection to fall back on. Another thing with insurance is that generally when an advisor retires, they sell their book of business to another advisor you probably won’t know. This won’t happen here, as there’s that continuity within the Cove business going forward.

S: I feel like I’m put in a role that provides me with space to breathe. I can do my job and do it well and it doesn’t drain my energy because it’s something I enjoy doing. It’s a positive work environment and I like being here. And similar to what Alex said, for longer-term clients, this business is not going anywhere. We’re in it for the long haul. So for them, it’s the feeling of knowing things are being taken care of and the confidence of plans being set.

Piper Husky Cross Mix Dog Cove Continuity Advisors Outdoors

What do you like about the North Shore?

A & S together: Everything!

A: We can be on the beach, in the trails, and on top of the mountain all on the same day. There are endless activities. And I’ve never seen Piper [their dog] so happy. There’s no doubt that she’s the happiest dog on the trails!

How is Piper liking her new home?

S: After getting over her fear of the elevator in our new condo, and a few injuries on the trails, she’s loving every minute. She also loves working in the office as our Chief Barketing Officer, and everyone loves her just as much. 

Okay, here are some fun questions. If you could live anywhere in the world for a year, where would it be?

A: Costa Rica. I just love it there.

S: Somewhere in Southeast Asia. We travelled to Vietnam, and loved it, and would love to explore more of Southeast Asia.

What is your most used emoji?

A: Hmm, I’ll say that I often use this one 🤔 It can express different emotions – you could be thinking, questioning or judging someone haha.

S: 🤣. I just want to show that I’m REALLY laughing 🤣 🤣

Favourite movie?

A: Happy Gilmore.

S: Shawshank Redemption.

Favourite book?

A: Chop Wood Carry Water by Joshua Medcalf

S: The Obstacle is the Way by Ryan Holiday

What’s the current thing you’re most obsessed about?

A: Hiking. We’ve been doing a lot of hiking lately since we moved here.

S: I agree.

If you had to eat one meal everyday for the rest of your life, what would it be?

A: Some kind of fried rice or stir fry.

S: Tacos.

What would your superpower be?

A: Teleportation. If I could get rid of travel time, that would be pretty nice.

S: Super strength. So my snatch could be higher [Olympic weightlifting movement]. It’s very hard to have a heavier snatch. So if I had super strength, I could just do it… and win a gold medal or two haha.

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270-2255 Dollarton Highway
North Vancouver BC
V7H 3B1

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