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Cover Advisors


Grow Ensemble Podcast #29 – Transitioning From a Traditional Business to a Social Enterprise

with Bernie Geiss, Founder of Cove Continuity Advisors Inc.

Listen to the podcast here.

After traveling and studying yoga and meditation in the East, Bernie Geiss returned to work in North Vancouver. Transitioning back to Western life, he entered the insurance field, where he eventually founded his own financial services company. But Bernie found himself yearning for a company that truly reflected his values and principles, which led to his company’s transition to becoming an impact-driven business.

Cove Continuity Advisors focuses on honesty and accountability, interacting with clients with complete transparency. They are now B-Corp certified, members of 1% for the Planet, and Bernie has become increasingly involved in First Nation reconcili-action projects and even nationwide legislation on the issue.

In our episode, Bernie shares valuable insight into the experience of a traditional business transitioning into an impact-driven business and what this means for the operations of the company as well as for him personally. He highly recommends reflection and third-party guidance and gives us his guide on how to go about finding the right advisor for your company.

A few takeaways from our conversation:

  • While each company faces challenges, choose which you will face: challenges of profitability or challenges of principle and authenticity.
  • Outside, third-party guidance can provide an objective reflection of you and your company, which can help you make progress and celebrate the progress you’ve already made.
  • Find time for internal reflection with yourself and your team to keep your principles at the core of your company: what feels right, what feels wrong, and who do you want to be as a company?

Links from the Episode:

Grow Ensemble Digital Marketing Assessment
Confessions of a Reluctant Environmentalist
Cove Continuity Advisors Blog

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