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Cove became a registered B Corp in 2016. We’re proud to be the first insurance-related business in Canada to become a B Corp, and we encourage others in the industry to follow.

As we walk down this B Corp path, I realize how important this movement is and what a great community it is. It supports our purpose of leading a fundamental shift from Unconscious Entrepreneurialism to Enlightened Continuity in a very poignant way. – Bernie Geiss, Founder & President

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Society’s most challenging problems cannot be solved by government and non-profits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence. We are all very excited about the possibilities that joining this unique community offers. Please join us in celebrating this new way of doing business embodied by the B Corp Declaration. Learn more about B Corporations or how to apply to become one.